“Our overall focus is on building awareness of FIS, the company, our products and services with an emphasis on the business benefits and ROI that we deliver to clients.” Tina Edwards, Marketing and Public Relations Manager, Fidelity National Information Services EMEA
Portfolio believes strongly in accountability, delivering programmes that demonstrate measurable return on investment (ROI). We achieve this through a combination of sound planning, measurement and analytics.
MAP: we use Portfolio’s proprietary Media Analysis & Planning tool to measure coverage achieved in print and broadcast media
Social media: the sophisticated search and sentiment analysis developed by our sister company, Spectrum, allows us to monitor, analyse and track huge volumes of web news, blogs and other social media in real-time.
In depth analysis: Portfolio conducts analysis of media before and after your programme begins, allowing us to measure results in considerable depth. This type of analysis is invaluable for planning purposes, fine-tuning campaigns to ensure messages are picked up in the right places and reach your target audience as cost-effectively as possible.
ePR tracking: Using audience segmentation analysis we track response to ePR deliveries. This data determines the business, product areas or solutions that achieve the best results against criteria such as market sector, size of organisation, title and position of respondents.
With an online newsletter distributed using ePR, we can track downloads against content, enabling data to be captured on the segments of a target audience most interested in different areas of your business. This provides you with valuable intelligence for sales, marketing and business planning, as well as tailoring subsequent ePR deliveries according to the recipients’ preferences and interests.
Online surveys: with Spectrum’s sophisticated but cost-effective online survey tools, we can provide issues-based data for exploitation through PR activities, measurement of the effectiveness of PR campaigns, and provide market intelligence that helps you develop your own marketing and sales programmes.
