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Education Sector

“Portfolio Communications has helped IMC (UK) Learning achieve top tier coverage with original research and creative thought leadership ideas, due to the team’s understanding of our industry and proactive and effective media relations skills." Gareth Walters, Director of Sales and Marketing, IMC (UK) Learning

 

The world of education is constantly developing and evolving. Successful communications requires specialist knowledge and expertise to make an impact. Portfolio’s education team has firsthand experience of the requirements of the educational sector and will work with you to develop and implement an effective PR and communications programme.

 

From e-learning developers to technology providers and educational suppliers, we have worked with a wide range of clients to promote their products and services. Our campaigns are designed reach specific client audiences including school leadership teams, teachers, higher education lecturers and students.

 

Our first class skills in media relations allow us to identify and pitch stories with high pick-up rates in both trade and national publications. Our bank of journalist contacts ensures our clients regularly appear in their top tier target publications.

 

Our work in the education sector includes:

Media relations at a local, national, international and trade level, incorporating:

 

  • Issues generation and development
  • News releases
  • Feature article development
  • Press interviews
  • Corporate and personnel profiles
  • Event organisation and support
  • Crisis management and change communications
  • Copy writing including newsletters, case studies, research reports and web copy
  • Original market research
  • Local and community relations
  • Product and service launches
  • Awards programmes
  • Public affairs and political lobbying
  • Researching and securing speaking opportunities
  • Exhibition support
  • Advocacy and ePR campaigns
  • Social media engagement and management