Broadcast your PR messages in total clarity:
2010 promises to be an exciting year for the broadcast industry: 3DTV is closer to entering the mainstream following the high profile Avatar movie release, while IPTV gains greater momentum and Mobile TV promises to be a prime growth area. The anytime, anyplace, any platform, any device philosophy has never been more significant – with individual technology and service providers clamouring to ensure their products, services and standards are ahead of the pack.
PR services to suit your needs:
With over 20 years of experience in B2B technology PR services, Portfolio Communications is perfectly placed to provide you with a PR programme to help meet the business objectives of your organisation. We have a strong heritage in the technology and consumer electronics industry, gained through clients such as Silicon Graphics, Aiwa, Epson, Hitachi, HP and Premier Farnell.
Now, we are branching out into the broadcast sector with the formation of a specialist team charged with building on our excellent relationships with key industry journalists, adding additional relevant industry experience gained previously. Our innovative approach to PR and packaged services go beyond traditional press relations, spanning:
- Conferences and speaker opportunities:
Using a comprehensive calendar of forthcoming events we can research and prospect for opportunities encompassing speaking slots and sponsorship; draft speaker biographies and proposals for topics for consideration by event organisers; and make sure deadlines for papers and submissions are met.
- Support for conferences and exhibitions:
CES, IBC and NAB lead the conference and exhibition calendar. For a fixed fee, we create and run targeted PR programmes encompassing the run up and preview period, during and after the event. This can include:
- A series of PR announcements before highlighting new products
- Series of PR announcements during the run up, highlighting new products, services and stand themes
- Arranging advance press briefings prior to the show
- Attending and facilitating press meetings during the event
- Creation of briefing documents
- Production of conference and exhibition press packs
- A series of announcements and press releases throughout the show – for daily event publications and news portals
- Press summary one pager
- Post event reviews and press meeting follow-ups
Industry recognition through awards such as Cable and Satellite International and TV Technology are especially valuable to organisations looking to make their mark in the broadcast technology industry. We run awards entry programmes aimed at positioning our clients and their technologies ahead of the rest. We establish the key awards of relevance to clients and their audiences and handle the entire process from drafting and submitting entries on their behalf, making sure that deadlines are met and monitoring outcome.
Establishing consistent PR messaging, and positioning an organisation firmly as a leader within its sector, ensures the clients we work with stand out from the crowd. We provide a comprehensive messaging review and development service – going back to basics if necessary – devising core messages that can be built into PR and marketing communications programmes and delivered through a variety of media.
We can monitor, analyse and contribute to all the prime channels such as Twitter, Facebook, Linkedin and the ever-growing blogging community. As the broadcast technology sector is very knowledge driven, interacting through social media is an important aspect for most organisations irrespective of their size. Using specialist monitoring tools unique to Portfolio, we can carry out competitive analysis of an organisation's exposure through social media. We can also dig deep to highlight hot topics; spot early trends and emerging issues; initiate dialogue; create special-interest groups; and contribute on behalf of clients to pertinent online dialogue.
See for yourself:
Portfolio is focused on providing clients with exceptional return on investment. We stand out from many PR agencies through development of innovative measurement tools to help clients judge the effectiveness of their PR and marketing campaigns. We can analyse the level of coverage that you receive compared to your competitors; track message delivery; identify trends and hot topics; and find out exactly what is being said about you and other companies in your sector. Why not have a look – click here to see the level of interest that 3DTV providers are receiving.
If you have any questions or simply would like to learn more, simply email Alex Moorhouse or Tony Martin at alex.moorhouse@portfoliocomms.com or tony.martin@portfoliocomms.com or call us on 0207 240 6959.
